Advancing Educational Strategy, Curriculum Innovation, Academic Operations, and Impactful Learning Initiatives
McGraw Hill has appointed Dr. John Pervez as Director, Campaign Strategy, marking a new chapter in a career spanning educational strategy, curriculum development, academic operations, educator development, research, and diversity, equity, and inclusion.
Dr. Pervez brings a multidisciplinary background across K-12 education, higher education, curriculum consulting, academic program leadership, educator training, and education-focused strategy. His career reflects a steady progression from research and teaching into academic leadership, curriculum consulting, and strategic roles within the education ecosystem.
In his new role at McGraw Hill, Dr. Pervez is positioned to leverage this broad experience to support campaign strategy and initiatives connecting educational solutions with the evolving needs of educators, institutions, learners, and communities.
Driving Campaign Strategy at McGraw Hill
As Director, Campaign Strategy at McGraw Hill, Dr. Pervez takes on a role that brings together his experience in education, curriculum, communication, and strategic program development.
McGraw Hill operates across the education landscape, providing learning solutions and resources designed to support educators and students across multiple stages of learning.
Effective campaign strategy within education requires more than conventional marketing. It requires an understanding of curriculum, educator priorities, institutional needs, learner outcomes, and the changing dynamics of education delivery.
Dr. Pervez’s background provides a strong foundation for navigating these intersections.
His experience working directly with curriculum, academic programs, educators, and educational organizations enables him to approach strategic initiatives with a practitioner-informed perspective.
Building on Curriculum Expertise
Prior to his current appointment, Dr. Pervez served as Curriculum Specialist at McGraw Hill, where he developed deeper experience within the organization and its educational ecosystem.
His progression from Curriculum Specialist to Director, Campaign Strategy reflects an expansion from curriculum-focused work toward broader strategic responsibilities.
The experience provides continuity between educational content and strategic engagement–an increasingly important connection as education organizations seek to demonstrate the practical value and impact of their learning solutions.
By combining curriculum knowledge with strategic thinking, Dr. Pervez can help bridge the gap between educational innovation and the audiences those innovations are designed to serve.
Advancing Curriculum Consulting at Imagine Learning
Before joining McGraw Hill, Dr. Pervez spent nearly two years with Imagine Learning, progressing from Curriculum Consultant to Senior Curriculum Consultant.
As a Curriculum Consultant, he contributed to curriculum-focused initiatives while also serving as a DEI Council Member, reflecting his interest in creating more inclusive educational environments.
His progression to Senior Curriculum Consultant further strengthened his expertise in curriculum development, educational strategy, and stakeholder engagement.
The role provided valuable exposure to the practical challenges educators and institutions face when implementing curriculum solutions, while reinforcing the importance of designing educational experiences that are relevant, accessible, and responsive to diverse learners.
Bringing Education Leadership to MUUD Health
Alongside his curriculum work, Dr. Pervez served as Vice President, Education at MUUD Health on a contract basis from July 2024 to July 2025.
The role expanded his leadership experience beyond traditional academic settings and into an environment where education intersects with broader organizational and professional objectives.
His work across education-focused organizations demonstrates an ability to adapt educational expertise to different operating models and stakeholder environments.
This breadth has contributed to a leadership profile that combines academic understanding with organizational strategy and program development.
Establishing Academic Operations at Coursemojo
In 2022, Dr. Pervez became the Inaugural Director, K-12 Academic Operations at Coursemojo.
As the inaugural leader in the position, he was part of establishing academic operations within the organization.
K-12 academic operations require coordination across curriculum, educators, learners, processes, and organizational priorities. Such responsibilities demand both strategic vision and strong execution.
Dr. Pervez’s experience in this role added another dimension to his professional journey, strengthening his understanding of how educational programs can be structured and operationalized at scale.
Leadership in Academic Programs at University of Massachusetts Global
Dr. Pervez spent more than four years at the University of Massachusetts Global, where he served as Director, Academic Program from 2018 to 2022.
Based in Irvine, California, his work centered on academic program leadership and contributed to his broader understanding of higher education administration and program development.
During his tenure, he also served as a Corporate Trainer and DEI Leader, expanding his responsibilities into professional development and diversity, equity, and inclusion.
The combination of academic program management, corporate training, and DEI leadership reflects a multidimensional approach to education–one that recognizes that successful learning organizations depend not only on curriculum, but also on people, culture, and inclusive practices.
Developing Educators at California State University, Long Beach
Earlier in his career, Dr. Pervez served as a Teacher Trainer and Educator at California State University, Long Beach.
This experience placed him directly in the educator development space, giving him an opportunity to work with professionals responsible for shaping classroom experiences.
Teacher training requires the ability to translate educational concepts into practical approaches that educators can apply effectively.
The experience helped establish an important foundation for Dr. Pervez’s later work in curriculum consulting, academic leadership, and education strategy.
Beginning with Research and Higher Education
Dr. Pervez began his professional journey in higher education as a University Researcher and Educator at California State Polytechnic University-Pomona, where he spent more than two years.
His early research and teaching experience provided a foundation in academic inquiry, evidence-based thinking, and educational practice.
That foundation has remained relevant throughout his career as he progressed into curriculum, academic operations, consulting, and strategic leadership.
The combination of research and education experience has enabled him to approach professional challenges with both analytical discipline and an understanding of the realities faced by educators and learners.
A Career Connecting Curriculum, Strategy, and Educational Impact
Dr. Pervez’s professional journey demonstrates a consistent evolution across multiple dimensions of education.
From university research and teaching to teacher training, from academic program leadership to K-12 academic operations, and from curriculum consulting to campaign strategy, his career has continued to broaden.
Several themes connect these experiences: curriculum innovation, educator development, academic operations, strategic planning, inclusion, and stakeholder engagement.
This combination gives him a distinctive perspective on the education sector. Rather than viewing educational strategy solely through a commercial or operational lens, his experience provides insight into the academic and practitioner environments that ultimately determine whether educational initiatives create meaningful value.
Connecting Educational Expertise with Strategic Growth
The education industry is undergoing significant transformation as institutions and educators navigate new technologies, evolving learning models, changing student expectations, and increasing demand for measurable outcomes.
In this environment, campaign strategy must be grounded in a clear understanding of educational priorities.
Dr. Pervez’s background positions him to contribute to this intersection.
His experience with curriculum development provides an understanding of learning content. His academic leadership experience offers insight into institutional decision-making. His educator training background brings a practitioner perspective, while his work in DEI contributes an awareness of inclusive educational practices.
Together, these capabilities can support more informed and impactful strategic campaigns.
A Leadership Journey Shaped by Education
Dr. John Pervez’s career illustrates how expertise developed within classrooms, academic institutions, and curriculum organizations can evolve into broader strategic leadership.
His progression through research, teaching, educator development, academic program management, K-12 operations, curriculum consulting, and education leadership reflects a commitment to improving how learning is designed, delivered, and communicated.
His appointment as Director, Campaign Strategy at McGraw Hill represents another step in that journey.
At McGraw Hill, he is positioned to bring together his educational expertise and strategic capabilities to help shape initiatives that connect learning solutions with the needs of educators and learners.
As education continues to evolve, leaders who understand both the academic foundations and strategic dimensions of the sector will play an increasingly important role.
Dr. Pervez’s career reflects that convergence–bringing together education, curriculum, strategy, inclusion, and innovation to contribute to the next generation of learning.
CXO Gateway Perspective
CXO Gateway continues to spotlight leaders who are contributing to transformation across industries through expertise, innovation, and purposeful leadership. Dr. John Pervez’s appointment as Director, Campaign Strategy at McGraw Hill highlights the growing importance of combining educational knowledge with strategic thinking.
His journey from university research and teaching to curriculum consulting, academic operations, and strategic campaign leadership demonstrates how diverse experiences across the education ecosystem can create a powerful foundation for organizational impact.