Accelerating Strategic Partnerships, Revenue Growth, and Fintech Innovation
Jify has announced the appointment of Avantika Singh as Senior Director & Head – Partnerships and Sales, recognizing her exceptional leadership in building high-impact partnerships, scaling revenue operations, and driving business growth across India’s fast-evolving fintech and technology ecosystem.
With over 14 years of experience spanning fintech, SaaS, digital platforms, enterprise sales, strategic alliances, business development, marketing, and customer success, Avantika has established herself as a dynamic leader capable of transforming partnership ecosystems into powerful growth engines. Her career reflects an outstanding ability to create strategic collaborations, build high-performing teams, and deliver measurable business outcomes for some of India’s leading technology companies.
Her elevation comes at a time when Jify continues expanding its employee financial wellness platform, strengthening enterprise partnerships, and delivering innovative financial solutions that empower organizations and employees alike.
Leading Partnerships and Sales at Jify
As Senior Director & Head – Partnerships and Sales, Avantika Singh will spearhead Jify’s partnership strategy while driving revenue expansion and strengthening the company’s market presence.
Her leadership responsibilities include:
- Enterprise partnerships
- Strategic alliances
- Revenue growth strategy
- Sales leadership
- Business development
- Customer acquisition
- Partner ecosystem expansion
- Go-to-market execution
- Strategic account management
- Cross-functional business collaboration
Working closely with enterprise customers, financial institutions, HR leaders, and ecosystem partners, she will play a pivotal role in expanding Jify’s reach while strengthening long-term customer relationships.
Her appointment reinforces Jify’s commitment to building scalable growth through strong strategic partnerships and customer-centric innovation.
Building High-Growth Partnerships at Jify
Before being promoted to Senior Director, Avantika served as Director & Head – Partnerships and Sales, where she successfully expanded the company’s partner ecosystem and accelerated commercial growth.
During this period, she focused on:
- Developing strategic alliances
- Building enterprise sales pipelines
- Strengthening partner engagement
- Enhancing revenue generation
- Scaling business operations
- Driving customer success initiatives
Her ability to identify growth opportunities and execute partnership strategies contributed significantly to Jify’s continued expansion in the fintech ecosystem.
Driving Business and Marketing Growth at Swish Club
Prior to joining Jify, Avantika served as Director – Head of Business and Marketing at Swish Club.
In this leadership role, she was responsible for aligning business strategy with marketing execution to accelerate organizational growth.
Her responsibilities included:
- Business expansion
- Marketing strategy
- Customer acquisition
- Brand positioning
- Revenue acceleration
- Go-to-market planning
- Strategic partnerships
- Market development
Although her tenure was brief, she played an important role in strengthening commercial operations during a critical growth phase.
Leading New Business Initiatives at Jar
Avantika previously served as Director – New Initiatives at Jar, one of India’s rapidly growing fintech platforms.
Here, she led strategic projects focused on identifying new business opportunities and expanding the company’s market footprint.
Her work included:
- Launching growth initiatives
- Business innovation
- Partnership development
- Market expansion
- Product commercialization
- Cross-functional execution
Her entrepreneurial mindset enabled Jar to explore scalable growth opportunities while strengthening customer engagement.
A Remarkable Six-Year Journey at ClearTax
One of the defining chapters of Avantika’s career was her six-year tenure at ClearTax, where she progressed through multiple leadership roles while helping build one of India’s strongest fintech partnership ecosystems.
National Head – Strategic Partnerships
As National Head of Strategic Partnerships, she led partnerships across BFSI, corporate, payroll, consumer, and GST businesses.
Her achievements included:
- Building partnerships with leading financial institutions including HDFC Bank, ICICI Bank, Axis Bank, Yes Bank, IDFC, IDBI, RBL Bank, and Bajaj Allianz
- Managing relationships with more than 2,000 corporate partners
- Leading a team of over 50 professionals across Bengaluru, Mumbai, Delhi, Chennai, Pune, and Hyderabad
- Driving e-commerce partnerships
- Scaling enterprise account management
- Launching high-impact growth initiatives
Her leadership significantly expanded ClearTax’s market presence while strengthening customer acquisition and retention.
Channel Partnership & Sales Head
Earlier, she conceptualized and built ClearTax’s channel partnership model for Mutual Funds.
Among her notable achievements:
- Built a partnership channel contributing nearly 45% of assisted monthly sales
- Developed scalable partner enablement processes
- Collaborated closely with marketing and product teams
- Improved investment conversion efficiency
- Created structured growth strategies for partner networks
Her innovative approach transformed partnerships into a major revenue channel for the organization.
Team Manager – GST Sales
As Team Manager, Avantika played a key role in launching ClearTax’s GST software business.
Her accomplishments included:
- Hiring more than 40 sales professionals
- Leading cross-functional sales and account management teams
- Acquiring over 4,000 customers
- Achieving 85% customer retention
- Delivering ₹1.5 crore+ revenue
- Driving consistent month-on-month business growth
She also designed structured training programs that significantly reduced employee onboarding time while improving team productivity.
Strategic Partnership Manager
Avantika’s early years at ClearTax were focused on building partnerships across India’s startup ecosystem.
She successfully established alliances with:
- NASSCOM
- IITs
- IIM Bangalore
- Startup accelerators
- Incubators
- Co-working platforms
- State government initiatives
- Entrepreneurial ecosystems
These collaborations generated new business opportunities while strengthening ClearTax’s visibility among emerging enterprises.
Expanding Corporate Alliances at UrbanClap
Before ClearTax, Avantika worked at UrbanClap (now Urban Company), where she managed corporate partnerships and category operations.
Her contributions included partnerships with organizations such as:
- Snapdeal
- Myntra
- Zivame
- Accenture
- InMobi
- AOL
- eBay
She also led nationwide brand activation campaigns and customer engagement initiatives that enhanced corporate outreach.
Early Career in Business Development
Avantika’s early professional journey included leadership roles at:
Across these organizations, she gained valuable expertise in:
- Client acquisition
- CRM strategy
- HR operations
- Enterprise software sales
- Recruitment consulting
- Customer relationship management
- Marketing analytics
- Business negotiations
These experiences laid a strong foundation for her future leadership in strategic partnerships and enterprise growth.
A Career Defined by Growth and Leadership
Avantika Singh’s career reflects continuous progression through increasingly strategic leadership roles.
Her journey includes:
- HR Executive
- Business Development Manager
- Corporate Alliance Manager
- Strategic Partnership Manager
- Team Manager
- Channel Partnership Leader
- National Head – Strategic Partnerships
- Director – New Initiatives
- Director – Business & Marketing
- Director – Partnerships & Sales
- Senior Director & Head – Partnerships and Sales
Each stage has strengthened her expertise in partnerships, enterprise sales, customer success, marketing, and business transformation.
Shaping the Future of Fintech Partnerships
As fintech continues redefining financial services, organizations increasingly rely on leaders who can combine commercial strategy with ecosystem collaboration.
Avantika’s leadership philosophy emphasizes:
- Customer-centric growth
- Strategic partnerships
- Enterprise collaboration
- Revenue excellence
- Innovation-led expansion
- Team development
- Market leadership
- Long-term value creation
Her ability to connect businesses, partners, and customers positions her to drive sustainable growth in India’s rapidly evolving fintech landscape.
Looking Ahead
Jify continues to strengthen its position as a leading employee financial wellness platform by expanding enterprise partnerships, enhancing digital financial solutions, and investing in customer-focused innovation.
With Avantika Singh taking on the role of Senior Director & Head – Partnerships and Sales, the company gains a proven business leader with deep expertise in fintech partnerships, enterprise sales, business development, and commercial strategy.
Her appointment reflects Jify’s commitment to accelerating growth through strategic collaboration while delivering greater value to enterprise customers and their employees.
CXO Gateway Congratulates Avantika Singh
CXO Gateway congratulates Avantika Singh on her appointment as Senior Director & Head – Partnerships and Sales at Jify.
Her remarkable journey–from HR operations and business development to leading strategic partnerships, enterprise sales, and fintech growth across some of India’s most innovative organizations–demonstrates exceptional leadership, entrepreneurial vision, and an unwavering commitment to business excellence.
We wish her continued success as she leads Jify’s next phase of partnership expansion, commercial innovation, and sustainable growth in the evolving fintech ecosystem.