Anuja Trivedi Appointed as Chief Strategy & Marketing Officer at Shemaroo Entertainment Ltd.
The Indian entertainment and media landscape is undergoing a massive transformation — and at the forefront of this shift stands Anuja Trivedi, who has been appointed Chief Strategy & Marketing Officer at Shemaroo Entertainment Ltd. In this expanded role, she continues to serve as Chief Marketing Officer, driving growth, innovation, and brand leadership for one of India’s most iconic media and entertainment companies.
With more than 18 years of experience spanning media strategy, marketing, content development, and corporate leadership, Anuja exemplifies the blend of data-driven decision making and creative vision needed to thrive in today’s evolving entertainment ecosystem.
A Career Shaped by Strategy and Impact
Anuja’s journey from financial services to consulting and media strategy has been marked by leadership roles that combine deep consumer insights with bold execution.
At Disney Star, where she spent nearly a decade, Anuja spearheaded multiple landmark initiatives:
- Content Studio Strategy — Shaping the way India views content across TV and Disney+ Hotstar by combining data, consumer understanding, and creative vision.
- Hindi & English Entertainment Strategy — Growing Star Plus’ performance by ~33% in 18 months, expanding network share from 31% to 35%, and making Star Utsav India’s #1 rural channel within weeks of relaunch.
- Marketing Leadership – Driving end-to-end brand campaigns for 20+ show launches and delivering record-breaking viewership for Hindi entertainment.
- Product & Revenue Strategy – Maximizing revenues for India’s largest TV network channels, creating client pricing strategies, and building sponsor packages for impact properties.
Before Disney Star, Anuja held leadership roles at the World Gold Council, McKinsey & Company, Morgan Stanley Advantage Services, and PwC, where she developed a unique perspective on markets, consumer behavior, and corporate strategy.
Driving the Next Chapter at Shemaroo Entertainment
In her dual role as Chief Strategy & Marketing Officer, Anuja is tasked with accelerating Shemaroo’s transformation into a next-generation entertainment powerhouse:
- Strategic Growth: Strengthening Shemaroo’s content portfolio and partnerships across digital, television, and emerging platforms.
- Brand Evolution: Reimagining Shemaroo’s iconic brand identity for new-age audiences while preserving its legacy of trust and innovation.
- Data-Driven Decisions: Leveraging insights, analytics, and consumer trends to craft offerings for India’s diverse entertainment audiences.
- Revenue Innovation: Building new monetization models, exploring cross-platform synergies, and unlocking growth in both domestic and international markets.
Leadership Philosophy: Insight, Innovation & Impact
Anuja’s leadership style blends three elements critical for success in today’s media world:
- Consumer-Centricity: Building content and marketing strategies that resonate with diverse audiences.
- Strategic Vision: Aligning creative storytelling with commercial goals to deliver measurable outcomes.
- Cross-Platform Agility: Bridging television, OTT, and new media formats to ensure relevance in a digital-first environment.
Why This Appointment Matters
Anuja Trivedi’s appointment underscores Shemaroo Entertainment’s ambition to lead India’s media future with innovative strategies and a renewed focus on consumer engagement. Her journey — from shaping India’s biggest entertainment network at Disney Star to steering one of the country’s most respected legacy media brands — shows how visionary leadership can redefine an entire industry.
At CXO Gateway, we celebrate leaders like Anuja Trivedi who embody purpose-driven leadership, strategic foresight, and innovation at scale. Her story is not just about career progression –it’s about transforming how millions of Indians experience entertainment every day.