Anirudha Prasad Appointed as Chief Technology Officer – Hamilton Housewares (Milton) | Driving Digital Transformation, Innovation, and Enterprise Agility in Consumer Manufacturing
In a significant leadership development for India’s fast-evolving consumer goods and manufacturing sector, Anirudha Prasad has been appointed as the Chief Technology Officer (CTO) at Hamilton Housewares (Milton), headquartered in Mumbai.
With an impressive career spanning over two decades across global brands such as Yokohama Off-Highway Tires (YOHT), Danone, Marico, and Asian Paints, Anirudha brings to his new role a legacy of technology-driven business transformation, digital innovation, and strategic IT leadership. His appointment reinforces Hamilton’s commitment to building a future-ready, agile, and digitally intelligent enterprise.
Leading Hamilton’s Digital and Technology Vision
As CTO, Anirudha will spearhead Hamilton’s end-to-end technology strategy — driving enterprise-wide digital transformation, IT modernization, and business innovation across manufacturing, supply chain, and consumer engagement platforms.
His mandate includes building future-resilient digital ecosystems, accelerating data-driven decision-making, and ensuring operational excellence through technology enablement.
Known for combining deep technical expertise with a strong business mindset, Anirudha aims to align Hamilton’s digital roadmap with its long-term growth vision — enabling agility, innovation, and superior customer experience in a rapidly evolving market landscape.
Transforming Yokohama Off-Highway Tires: A Case Study in IT Leadership
Before joining Hamilton Housewares, Anirudha served as Vice President – Information Technology at ATC Tires Pvt. Ltd (Yokohama Off-Highway Tires – YOHT), where he led the Global IT portfolio for nearly eight years.
At YOHT, Anirudha’s leadership transformed the company’s legacy IT systems into a digitally empowered ecosystem, seamlessly integrating advanced technologies such as SAP S/4HANA, SAP SuccessFactors, SAP Concur, Manufacturing Execution Systems, Disaster Recovery Centres, and Cybersecurity frameworks.
His tenure is marked by major milestones:
- Rapid modernization of global IT infrastructure within five years.
- Zero business disruption during the COVID-19 pandemic, enabling a complete shift to remote operations within five working days.
- Greenfield digital infrastructure setup for new factories and offices during the pandemic.
- Building an IT organization that functioned as a strategic business partner, structured around Business Partners, Centres of Excellence, and IT Shared Services.
Under his guidance, YOHT’s IT function evolved into a benchmark for agility and resilience — an accomplishment that reflects Anirudha’s ability to align digital transformation with core business priorities.
Danone: Building the IS/IT Foundation for South Asia
During his tenure as Head – IS/IT at Danone, Anirudha established the IS/IT function for India and the India–South East Asia cluster.
He played a critical role in integrating business processes following Danone’s acquisition of Wockhardt’s Medical Nutrition division — overseeing SAP implementation across 20+ locations in just a few months and ensuring business continuity with minimal disruption.
His leadership at Danone demonstrated exceptional execution speed, cross-cultural collaboration, and strategic system integration — traits that positioned him as a trusted digital leader in the FMCG sector.
Marico: Building Scalable Business Systems Across Borders
At Marico Limited, where he spent nearly nine years, Anirudha was instrumental in driving the company’s technology transformation journey. As Manager – Business Applications, he led multiple large-scale implementations including:
- SAP R/3 rollout for international entities in the Middle East and Bangladesh.
- SAP HR and Enterprise Portal implementation for Marico and Kaya, digitizing numerous paper-based processes.
- Cognos TM1 deployment for enterprise budgeting and planning, enabling unified financial forecasting.
- Sales force automation using handheld devices, revolutionizing Marico’s sales operations across general, rural, and modern trade channels.
His contributions at Marico underscored his ability to deliver business value through technology, balancing innovation with operational reliability.
Early Foundations: Asian Paints – Where Technology Met Purpose
Anirudha’s professional foundation was laid at Asian Paints (India) Ltd, where he spent over five years managing SAP R3 enterprise applications across Sales & Distribution, Quality Management, and Excise.
Here, he worked on pivotal transformation projects like the i2 Supply Chain Planner Implementation and SAP CRM rollout, gaining hands-on experience in the evolution from legacy systems to integrated enterprise platforms.
Asian Paints provided the environment where Anirudha mastered the art of merging technical depth with business process insight — a balance that continues to define his leadership approach.
A Vision Rooted in Innovation and Integration
Across all his roles, Anirudha has demonstrated a clear philosophy — technology is not just an enabler but a strategic partner in business growth. His approach focuses on empowering organizations to be digitally intelligent, secure, and adaptive to change.
At Hamilton Housewares (Milton), he envisions building a digitally unified enterprise — one where data, technology, and process seamlessly converge to deliver sustainable growth, innovation, and superior customer experiences.
CXO Gateway Reflection
At CXO Gateway, we celebrate visionary leaders like Anirudha Prasad, who redefine enterprise technology leadership with their ability to blend strategic foresight, technical mastery, and human-centric innovation.
From Asian Paints to Marico, Danone to Yokohama Off-Highway Tires, and now Hamilton Housewares, Anirudha’s journey is a testament to resilient transformation, disciplined execution, and purposeful leadership.