A.J. Cosenza Appointed as Regional Vice President of Sales at Personify Health | Driving Growth, Client Success & Integrated Health Innovation
In an exciting leadership advancement, A.J. Cosenza has been appointed Regional Vice President of Sales at Personify Health, a global leader in personalized health engagement and well-being solutions.
With nearly a decade of experience at Personify Health (formerly Virgin Pulse + HealthComp), A.J. has played a pivotal role in scaling enterprise partnerships, driving business transformation, and advancing integrated health strategies that connect engagement, care, and outcomes.
As Regional Vice President, he leads strategic sales and client engagement initiatives across the enterprise segment — helping employers and health systems align well-being programs with measurable business and health impact.
Empowering Growth & Engagement in the Future of Health Technology
In his new role, A.J. Cosenza is focused on driving growth across key regions while enabling organizations to achieve higher levels of employee engagement, retention, and wellness ROI.
His leadership emphasizes three key pillars:
- Strategic Sales Leadership – Building and empowering high-performing sales teams focused on consultative, data-driven engagement.
- Client-Centric Growth – Strengthening long-term partnerships through solutions that improve organizational health and performance.
- Health Innovation at Scale – Expanding Personify Health’s impact in delivering personalized, digital-first experiences that improve well-being outcomes globally.
A.J. is recognized for his collaborative leadership, sharp market insight, and passion for connecting people with purpose through innovative health solutions.
A Proven Journey of Leadership & Growth at Personify Health
Over the past nine years, A.J. has grown with Personify Health through a series of progressive leadership roles, each marked by measurable success and strategic impact:
- Regional Vice President of Sales – Leading enterprise sales and strategic growth across APAC and North America.
- Enterprise Sales Director – Expanded major accounts portfolio and introduced data-driven client success frameworks.
- Regional Sales Director – Strengthened regional sales performance and developed scalable go-to-market models.
- Regional Sales Manager – Delivered double-digit growth across the northeast enterprise segment.
- Global Business Consultant and Sales Development Representative – Built foundational expertise in customer engagement and solution innovation.
Before joining Personify Health, A.J. gained diverse experience across health organizations, including ShapeUp, Rhode Island Business Group on Health, and Rhode Island Primary Care Physicians Corporation, building an early passion for health equity and outcomes-based innovation.
Leadership Philosophy: Purpose, Partnership & Performance
A.J. Cosenza’s leadership is driven by a simple yet powerful vision — to lead with purpose, collaborate through partnership, and deliver with performance.
He believes the future of health engagement lies in connecting technology, empathy, and strategy — helping organizations empower people to live healthier, more productive lives.
CXO Gateway Reflection
At CXO Gateway, we celebrate A.J. Cosenza’s appointment as Regional Vice President of Sales at Personify Health, a milestone that reflects his sustained leadership, strategic excellence, and deep commitment to transforming the health experience.
From his early days as a sales innovator to his rise as a regional leader, A.J. has consistently demonstrated a results-driven approach balanced with people-first leadership — redefining how sales and health strategy intersect.