Driving Channel Growth, Customer Success, and Ecosystem Excellence
In a significant career milestone within the enterprise technology ecosystem, Nicole Matel has been appointed Channel Manager for IBM MaaS360, marking the next chapter in a career distinguished by customer growth, channel excellence, and a proven ability to build strong partner relationships.
With experience spanning enterprise software, telecommunications, and digital marketing, Nicole has consistently demonstrated her ability to drive revenue growth, foster customer success, and strengthen partner ecosystems. Her appointment underscores IBM’s commitment to empowering organizations with secure endpoint management solutions through a high-performing channel strategy.
Stepping Into the Role of Channel Manager – IBM MaaS360
As Channel Manager for IBM MaaS360, Nicole assumes responsibility for supporting and expanding IBM’s channel ecosystem for one of the industry’s leading unified endpoint management (UEM) platforms.
Her role focuses on:
- Strengthening channel partner relationships.
- Accelerating growth across the IBM MaaS360 ecosystem.
- Supporting customer success and retention initiatives.
- Driving expansion opportunities and strategic account growth.
- Collaborating with cross-functional teams to deliver value-driven solutions.
- Enabling partners to meet evolving enterprise mobility and security needs.
Her appointment reflects IBM’s confidence in leaders who understand both customer success and channel-driven growth.Delivering Growth at Oracle NetSuite
Prior to joining IBM, Nicole spent more than four years with Oracle, serving as Channel Account Manager – NetSuite.
During her tenure, she managed a portfolio of 90–150 mid-market and corporate accounts, representing more than $10 million in annual recurring revenue (ARR) within the NetSuite partner ecosystem.
Her accomplishments included:
- Consistently exceeding annual growth objectives.
- Delivering strong ARR performance across multiple fiscal years.
- Driving upsell, cross-sell, and renewal initiatives.
- Partnering closely with Customer Success, Support, Solutions Consultants, and Channel teams.
- Earning recognition for exceptional forecast accuracy.
- Mentoring and training new Account Managers on pipeline management and customer growth best practices.
Her success at Oracle demonstrated her ability to combine strategic account management with collaborative execution.
Building Sales Excellence at Zayo Group
Before Oracle, Nicole served as an Account Executive at Zayo Group, where she managed a broad portfolio of prospects and customers while helping organizations leverage bandwidth infrastructure solutions.
Highlights of her tenure included:
- Managing between 300 and 1,000 prospect and customer accounts.
- Achieving 115% sales target attainment.
- Being recognized as Sales Leader for Inside Sales West.
- Finishing among the top performers across the inside sales organization.
- Maintaining strong results during periods of organizational change and territory transitions.
- Supporting customer engagement through multiple sales channels.
These experiences strengthened her ability to thrive in fast-paced and highly competitive environments.
Early Foundations in Marketing and Digital Engagement
Nicole’s professional journey began with a marketing internship at Nuxeo, where she gained valuable experience in:
- Social media strategy and execution.
- Content creation and digital branding.
- Performance analysis and competitive benchmarking.
- Marketing technology tools and campaign management.
These early experiences helped establish the customer-focused and data-driven mindset that continues to define her career.
Leadership Philosophy: Growth Through Relationships and Execution
Across every stage of her career, Nicole Matel has demonstrated a consistent approach to leadership and business success:
Customer Success Drives Sustainable Growth
Her ability to nurture long-term relationships has enabled her to deliver exceptional retention and expansion outcomes.
Collaboration Creates Competitive Advantage
Nicole has consistently worked across functions to align teams around shared objectives and customer value.
Data and Discipline Matter
From forecast accuracy to pipeline management, she has demonstrated the importance of operational excellence in achieving sustained success.
Continuous Learning Fuels Performance
Whether mentoring colleagues or adapting to new industries, Nicole has embraced growth and development throughout her career
A Rising Leader in the Technology Channel Ecosystem
As enterprises continue to prioritize mobility, security, and endpoint management, channel partnerships are becoming increasingly important in delivering customer value and accelerating innovation.
Nicole Matel’s appointment as Channel Manager – IBM MaaS360 positions her to play a key role in helping organizations navigate the evolving digital landscape while strengthening IBM’s partner ecosystem.
CXO Gateway Reflection
At CXO Gateway, we view Nicole Matel’s appointment as Channel Manager – IBM MaaS360 as an example of modern channel leadership built on customer success, collaboration, and operational excellence.
From digital marketing and telecommunications to enterprise software and channel management, Nicole’s journey reflects adaptability, continuous learning, and a commitment to delivering measurable results. As IBM continues to strengthen its ecosystem around MaaS360, leaders like Nicole will help drive innovation, growth, and customer success across the enterprise technology landscape.