Rajat Vohra Appointed as CEO – India at Redington Limited | Powering India’s Technology Distribution Renaissance with Vision, Agility, and Channel Excellence
In an era where technology defines competitiveness and access determines innovation, Rajat Vohra steps into a defining leadership role — as the Chief Executive Officer – India at Redington Limited.
A visionary business leader with over two decades of cross-industry experience spanning technology, mobility, and FMCG, Rajat’s appointment marks a strategic inflection point for Redington — one of India’s largest and most trusted technology solution providers.
As CEO, Rajat is poised to lead Redington India through its next phase of growth — driving digital transformation, ecosystem partnerships, and customer-centric innovation across the nation’s expanding technology landscape.
A Strategic Appointment: Steering Redington into the Digital Future
Rajat’s elevation to CEO comes at a time when India’s technology distribution sector is undergoing massive transformation — fueled by digitization, enterprise cloud adoption, and emerging AI-driven solutions.
At the helm of Redington India, Rajat’s mandate extends far beyond revenue growth. His leadership will focus on deepening Redington’s role as a technology orchestrator — connecting global innovation with local opportunity.
He will lead the company’s integrated strategy across distribution, enterprise technology, cloud, and digital infrastructure, empowering businesses, partners, and consumers to thrive in the digital-first economy.
Colleagues and peers describe Rajat as a “growth catalyst with a partnership mindset” — a leader who combines strategic clarity with people-focused execution and an unwavering commitment to performance excellence.
Redington Limited: Empowering Technology Access and Innovation
With a legacy of over three decades, Redington has been the bridge between global technology brands and emerging markets. As CEO, Rajat’s vision is to elevate this role into a digital enablement powerhouse — empowering small, medium, and large enterprises with access to cutting-edge technology, cloud solutions, and digital transformation tools.
He is set to expand Redington’s reach through innovation-driven partnerships, automation, and sustainability-focused practices — ensuring the organization continues to lead as a trusted partner to over 290+ global brands and thousands of channel partners across India.
A Proven Journey of Leadership and Market Transformation
Rajat’s professional journey is a powerful story of consistent growth, strategic foresight, and value creation across some of the world’s most respected organizations.
Before his appointment as CEO, he served as Chief Sales Officer (CSO) at Redington India, where he spearheaded nationwide business operations, accelerated sales transformation, and built scalable growth engines across distribution, mobility, and enterprise segments.
Prior to joining Redington, Rajat made a remarkable impact at Newell Brands, where he served as General Manager – India and South Asia, Reynolds Pens India Pvt. Ltd.. There, he revitalized an iconic brand, driving aggressive market penetration and profitability through customer-first strategy and operational excellence.
Shell: Crafting Growth Blueprints for Emerging Markets
Rajat’s tenure at Shell stands out as one of the most defining phases of his career. As National Sales Manager and Route-to-Market Leader for India, Sri Lanka, Bangladesh, and Nepal, he built a dynamic distribution framework that doubled Shell’s market share and redefined indirect channel excellence in South Asia.
He was instrumental in shaping Shell’s India Growth Strategy — a roadmap that emphasized digital transformation, distributor profitability, and customer engagement. His leadership fostered collaboration across functions and geographies, ensuring sustained business momentum and operational efficiency.
Samsung India: Building Distribution Scale and Channel Agility
Before Shell, Rajat held leadership roles at Samsung India, where he led Distribution and Channel Management for the Mobile Business.
At a time when smartphone adoption in India was skyrocketing, Rajat innovated by integrating FMCG-style distribution models to penetrate Tier 2 and Tier 3 markets — achieving record-breaking sales growth and making Samsung one of India’s most accessible technology brands.
He developed distribution models for online, operator, and accessories businesses while simultaneously improving dealer profitability, partner experience, and logistical efficiency — all while strengthening the brand’s market dominance.
HP and Hewlett-Packard India: Laying the Foundation of Channel Excellence
Rajat’s formative years at HP and Hewlett-Packard India Sales Pvt. Ltd. shaped his core strengths in channel management, enterprise sales, and strategic partnerships.
From managing key accounts like GE, Infosys, and Hindustan Lever to leading country-wide distribution and zonal operations, Rajat mastered the art of driving profitable growth through partner enablement and customer trust.
His initiatives in optimizing the go-to-market model, building distribution resilience, and expanding SMB and enterprise coverage became organizational benchmarks replicated across multiple regions.
Leadership Philosophy: Empowering People, Partners, and Progress
At the heart of Rajat’s leadership lies a deep belief in collaborative growth. He is known for empowering teams with autonomy, building partner-driven ecosystems, and fostering long-term trust.
His guiding principles are clear and actionable:
- Partnership before Profit: Building sustainable relationships that deliver shared success.
- Innovation through Inclusion: Encouraging diverse thinking to solve complex challenges.
- Execution with Empathy: Leading teams with integrity, purpose, and people-first values.
This philosophy has helped him build organizations that thrive not only on business metrics but also on purpose and human connection.
A Vision for Redington India: Technology for All, Growth for the Future
As CEO – India, Rajat’s focus is to transform Redington into a digital growth platform — one that empowers businesses, consumers, and partners alike.
His strategic roadmap centers on:
- Expanding digital and cloud-based services for enterprises
- Strengthening Redington’s sustainability and ESG commitments
- Building a unified partner ecosystem through technology-led collaboration
- Driving customer value creation through innovation and agility
Under his leadership, Redington is poised to lead India’s next wave of digital inclusion — creating an ecosystem where technology drives empowerment, and innovation fuels progress.
CXO Gateway Reflection: Celebrating Transformational Leadership
At CXO Gateway, we celebrate leaders like Rajat Vohra, who redefine business transformation through clarity, collaboration, and courage.
From building global distribution frameworks to leading Redington India’s digital renaissance, Rajat’s journey reflects the evolution of modern leadership — where data meets empathy, and growth meets purpose.