Advancing Customer-Centered Design, Digital Innovation, and Product Experience Leadership
JPMorganChase has appointed Kim Moy as Head of Design, Mass Affluent Branded Cards, marking a significant milestone in a distinguished career spanning financial services, media, digital product design, user experience, and design leadership.
With more than two decades of experience across global organizations including JPMorganChase, Peacock, Capital One, The New York Times, Columbia University, and Fordham University, Kim has consistently championed human-centered design, digital innovation, and customer experience transformation. His appointment reflects JPMorganChase’s continued investment in creating intuitive, trusted, and differentiated digital experiences for customers through world-class design leadership.
Leading Design for Mass Affluent Branded Cards
As Head of Design, Mass Affluent Branded Cards, Kim will lead the design strategy and customer experience vision for one of JPMorganChase’s key consumer banking businesses.
His responsibilities include:
- Defining customer experience strategy for branded card products.
- Leading multidisciplinary product design teams.
- Driving user-centered innovation across digital channels.
- Building intuitive, accessible, and seamless customer journeys.
- Partnering with product, engineering, marketing, and business leaders.
- Leveraging customer insights to inform product decisions.
- Scaling design systems and experience standards.
- Delivering experiences that strengthen customer engagement and loyalty.
His appointment highlights the growing importance of design leadership in shaping modern financial services.
Driving Streaming Product Innovation at Peacock
Before joining JPMorganChase, Kim served as Senior Director of Product Design at Peacock, where he led product design for account management, authentication, and transaction experiences.
His leadership focused on:
- Simplifying authentication and sign-in experiences.
- Improving customer account management journeys.
- Optimizing transaction experiences.
- Creating seamless multi-platform digital products.
- Building high-performing design organizations.
- Collaborating across engineering, product, and business teams.
His work helped enhance user engagement while balancing security, usability, and customer satisfaction.
Transforming Banking Experiences at Capital One
Kim spent more than seven years at Capital One, progressing through multiple leadership positions that demonstrated both his design expertise and organizational leadership.
His journey included:
- Product Designer
- Manager, Experience Design
- Senior Manager, Experience Design
- Director, Experience Design – Commercial Bank
- Director, Experience Design – Consumer Card & Bank
Throughout his tenure, he led large-scale design initiatives focused on:
Consumer Banking Innovation
- Digital banking experiences.
- Consumer credit card products.
- Customer journey optimization.
- Product strategy alignment.
- Enterprise design systems.
Commercial Banking Transformation
- Banking workflow modernization.
- User research.
- Service design.
- Digital transformation initiatives.
- Cross-functional collaboration.
Kim also became known for mentoring design talent and fostering collaborative, customer-focused design cultures.
Shaping Digital Storytelling at The New York Times
Before transitioning into financial technology, Kim built an outstanding career at The New York Times, where he spent more than twelve years across editorial design, UX, and multimedia innovation.
Among his major contributions:
UX Architect – T Brand Studio
As the first UX professional within T Brand Studio, he:
- Established UX best practices.
- Created the organization’s first formal user research process.
- Led responsive experience design.
- Improved reader engagement.
- Supported branded content innovation.
News Design Leadership
Earlier, Kim:
- Designed front pages for one of the world’s most respected newspapers.
- Managed breaking news visual presentation.
- Led high-profile editorial projects.
- Collaborated with editors, journalists, and photographers.
- Strengthened visual storytelling across multiple publications.
His work blended creativity with data-driven user understanding long before UX became mainstream.
Educator and Design Mentor
Alongside his corporate leadership, Kim has remained deeply committed to education and developing future design professionals.
Columbia University
As an Associate at the School of Professional Studies, he taught graduate students how to:
- Conduct UX research.
- Design analytical applications.
- Prototype digital products.
- Solve business problems through design thinking.
Fordham University
As an Adjunct Lecturer, he educated undergraduate students in:
- News design.
- Adobe InDesign.
- Editorial production.
- Design principles.
- Visual communication.
His academic contributions reflect his passion for sharing knowledge and advancing the design profession.
Leadership Philosophy: Design That Creates Meaningful Impact
Throughout his career, Kim Moy has demonstrated a leadership philosophy centered on empathy, collaboration, and innovation.
Great Design Starts With People
Understanding customer behavior is the foundation for creating products that are intuitive, valuable, and memorable.
Collaboration Accelerates Innovation
Successful digital experiences emerge when designers, engineers, product leaders, and business teams work toward shared goals.
Research Drives Better Decisions
User insights and evidence-based design lead to stronger products and better business outcomes.
Leadership Means Growing Others
Building high-performing teams through coaching, mentorship, and empowerment creates lasting organizational success.
Design Leadership in the Future of Financial Services
Financial institutions are increasingly competing on the quality of their digital experiences. As customer expectations evolve, design has become a strategic differentiator that influences trust, loyalty, and long-term growth.
With expertise spanning banking, media, streaming, education, and user experience, Kim Moy brings a unique perspective to designing products that balance innovation, usability, and business value.
As Head of Design, Mass Affluent Branded Cards at JPMorganChase, he is well positioned to shape the next generation of customer experiences while helping the organization continue to set new standards in digital financial services.
CXO Gateway Reflection
At CXO Gateway, we congratulate Kim Moy on his appointment as Head of Design, Mass Affluent Branded Cards at JPMorganChase.
His remarkable journey–from editorial design at The New York Times to design leadership at Capital One, Peacock, and now JPMorganChase–demonstrates the transformative power of customer-centric thinking, continuous innovation, and creative leadership.
As digital experiences become central to the future of financial services, leaders like Kim will play a vital role in shaping products that are not only functional and secure but also intuitive, engaging, and deeply connected to customer needs.